SEO & Generative Engine Optimisation Consultant

SEO & Generative Engine Optimisation Consultant

London

3 Month Contract

£250 - £312/day inside IR35

We're looking for an experienced SEO & Generative Engine Optimisation (GEO) Consultant to support our retail client in shaping and embedding an approach to organic visibility in a rapidly evolving search landscape.

This role will focus on assessing existing Search Engine Optimisation and content foundations, defining best‑practice approaches for generative and AI‑driven search platforms, and enabling teams to adapt to changes across traditional and emerging search experiences.

Working with our retail client and their cross‑functional stakeholders, as well as external agency partners, you'll provide strategic guidance, practical frameworks, and actionable recommendations to future‑proof organic performance.

This is a project-based, contract role with a clear emphasis on strategic development, capability uplift, and delivery of tangible outputs.

Key Responsibilities

• Assess the retail client's current SEO and content maturity, identifying gaps, risks, and opportunities across traditional and generative search
• Define a clear Generative Engine Optimisation (GEO) strategy aligned with wider marketing and performance objectives
• Establish best‑practice frameworks for content, technical SEO, and structured data to support AI‑driven and generative search visibility
• Prioritise high‑impact initiatives, balancing quick wins with long‑term strategic value
• Work with the client's Digital, IT, Creative, and Data teams to ensure technical readiness, aligned content approaches, and clear measurement frameworks
• Act as a central SEO and GEO subject‑matter expert, driving alignment across internal teams and external agency partners
• Review and guide agency roadmaps and outputs, ensuring consistency with GEO strategy and evolving best practice
• Translate emerging industry trends and platform changes into clear, actionable recommendations
• Define how SEO and GEO success should be measured, acknowledging evolving data and attribution challenges
• Provide insight‑led recommendations that link organic visibility to commercial and performance outcomes
• Educate stakeholders on generative search trends and implications
• Deliver clear documentation, playbooks, and guidance to enable teams to continue GEO activity beyond the contract

The successful candidate will have the following skills/knowledge:

• Significant experience in SEO at a manager or senior consultant level (in-house or agency).
• Strong understanding of generative search, AI-driven discovery platforms, and the evolving organic search landscape.
• Proven experience developing SEO or organic growth strategies at scale.
• Experience working cross-functionally with technical, creative, and data teams.
• Strong analytical and problem-solving skills, with the ability to translate complexity into clear recommendations.
• Confident stakeholder manager, able to influence without direct authority.
• Comfortable working in fast-moving, ambiguous environments with evolving best practice.

Should this position be of interest please submit your CV and I will be in contact as required.

Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.