Data Analyst with MMM & Consumption Data

Data Analyst with MMM & Consumption Data
6 Months Contract
Inside IR35
Remote/1 day onsite a month
Bankside

My client a top Global company are currently looking to recruit a Data Analyst with Marketing Mixed Modelling (MMM) experience working with Consumption and Media Data to join their team on a 6-month contract basis. Please note if successful this position will need to set up via an Umbrella Company/PAYE. The MMM project includes all work pertaining to improving media spend coverage of Marketing Mix Modelling from 65% to 80% at our client through availability of Marketing Mix Models (in-house and outsourced to a modelling partner).

Multiple squads are part of the MMM initiative and loosely ladder up into the follow different areas:

• Modelling.
• Data Ingestion & automation.
• Internalisation of external developed architecture.
• Visualisation.

Background

• As we continue to increase the coverage of MMM via our internally built capability, we require a Data Analyst with MMM, Consumption and Media Data to aid the Business Units (BUs) translate modelling results into actionable insights to realise value.
• We require a seasoned Data Analyst with MMM experience to support on the scope of MMM deliveries, deliver model results and create and check data within Consumption and media Data sets.

Scope

• Work with MMM Consultants and stakeholders to support on the scope of MMM deliveries (including what data to include and aligning on the scope of the models).
• Over 2026, deliver 25 BMCs models (phased quarterly).
• Track value realisation with the aim to show a 5% increase in ROI from media spend.

Key experience for the Data Analyst with MMM & Consumption Data:

• Experience in data analysis with MMM - Marketing Mixed Modelling, and working with data sets including Consumption data, Media data, sales and distribution data; and other relevant data sets.
• Experience analysing and delivering data sets and models
• Experience delivering data analysis within MMM for clients with a global footprint (e.g. involved in projects across EMEA, APAC, US, LATAM etc.

Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.