Social Media Manager, Voice of the CEO

Key Responsibilities

Strategy & Editorial Direction

• Develop and execute a social media strategy aligned with the founder's tone, values, and target audience (primarily LinkedIn and X/Twitter).
• Establish a consistent publishing cadence for thought leadership and behind-the-scenes storytelling.
• Create frameworks for direct vs. ghostwritten content and founder engagement.

Content Creation & Curation

• Draft and refine short-form posts, threads, and occasional longform pieces.
• Source ideas from the founder, team, and customers, turning raw input into polished narratives.
• Collaborate with creative resources to ensure content feels human and native to each platform.

Audience Engagement & Feedback

• Build systems to monitor engagement trends and inform the founder's point of view.
• Identify opportunities for real-time responses, reply threads, and resharing user-generated content.

Collaboration & Growth

• Partner with internal teams to highlight milestones, customer wins, and product thinking-without sounding corporate.
• Lead lightweight performance analysis and experimentation to understand what content works and why.
• Stay current with social media trends and propose new formats or channels when relevant.
• Coordinate with broader communications and social teams to ensure alignment and calendar coordination.

Qualifications

• 6-10 years of experience in social media, editorial strategy, or communications.
• Proven experience working closely with founders or senior executives.
• Exceptional writing and editing skills, especially for voice-driven, opinionated content.
• Deep understanding of the tech/startup ecosystem and founder-led social presence.
• Strong editorial judgment, creative sensibility, and ability to navigate ambiguity.
• Experience collaborating with content creators, designers, and marketing/comms teams.

Preferred Experience

• Background in high-growth tech environments or startups.
• Experience in executive communications, journalism, PR, or brand marketing.
• Familiarity with social performance tools (e.g., Sprout, Sprinklr) and creative platforms (e.g., Canva, Adobe).
• Experience managing small teams or agency partners.

Impellam Group and its brands are equal-opportunity employers committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, pregnancy or maternity, national origin, age, disability, veteran status, or any other factor determined to be unlawful under applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application, interview process, pre-employment activity, and the performance of crucial job functions.

If you require additional disability considerations, modifications, or adjustments please let us know by contacting HR-InfoImpellamNA@impellam.com or fill out this form to request accommodations.