Email Marketing Manager

Email Marketing Manager

We're seeking an experienced Email Marketing Manager to lead the execution of email campaigns and newsletters for both prospective and existing audiences. This is a long-term contract role, approximately 40 hours per week, focused on building, testing, and launching email communications while supporting broader lifecycle initiatives when needed. Strong organizational skills, attention to detail, and effective cross-team collaboration are key to success.

Responsibilities

• Develop and deploy email campaigns and newsletters targeting prospects and customers.
• Collaborate with design, analytics, and campaign teams to ensure timely, high-quality delivery.
• Maintain and manage the email calendar, coordinating timelines and handoffs across teams.
• Create and refine email content, with the ability to make HTML/CSS adjustments as needed.
• Handle segmentation and list management to ensure accurate targeting.
• Monitor performance metrics (open rates, click-through, conversions) and provide actionable reporting.
• Conduct A/B testing and recommend optimizations to improve engagement.
• Ensure compliance with email regulations and best practices (e.g., CAN-SPAM, GDPR).
• Support lifecycle and nurture programs when bandwidth allows.

Required Qualifications

• 3+ years of hands-on email marketing experience, preferably in a digital or SaaS environment.
• Proficiency with modern marketing automation platforms (e.g., Marketo, Braze, Customer.io, etc.).
• Ability to build, QA, and deploy emails end-to-end.
• Working knowledge of HTML/CSS for email troubleshooting and edits.
• Strong project management skills with experience managing multiple campaigns and deadlines.
• Comfortable working independently and collaborating across teams.
• Solid analytical skills and familiarity with email performance reporting.

Preferred Qualifications

• Experience designing or collaborating on email templates using tools like Figma.
• Understanding of deliverability, accessibility, and email design best practices.
• Exposure to lifecycle, onboarding, or nurture program development.

Impellam Group and its brands are equal-opportunity employers committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, pregnancy or maternity, national origin, age, disability, veteran status, or any other factor determined to be unlawful under applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application, interview process, pre-employment activity, and the performance of crucial job functions.

If you require additional disability considerations, modifications, or adjustments please let us know by contacting HR-InfoImpellamNA@impellam.com or fill out this form to request accommodations.