Senior Copy Writer

Responsibilities

• Write and edit content for a variety of high-visibility marketing assets, including emails, video scripts, campaign messaging, web pages, paid campaigns, and branded experiences.
• Collaborate closely with cross-functional teams-including Integrated Marketing, Brand Marketing, PMM, Sales, Communications, Engineering, and Legal-to transform briefs into content that delivers results.
• Uphold the organization's voice and tone guidelines, ensuring all content aligns with brand standards while adapting messaging for different personas and stages of the customer journey.
• Support campaign development with strategic thinking, contributing to the ideation and execution of content that drives awareness, engagement, conversion, and retention.
• Serve as a content quality gatekeeper-reviewing, refining, and elevating messaging across touchpoints.

Requirements

• 10+ years of experience in B2B marketing copywriting, preferably in the tech or SaaS space
• Experience writing for business audiences, especially Marketing, Creatives, Sales, Customer Success, and IT buyers in the small to mid-sized business (SMB) market
• Ability to balance strategic goals with creative execution, delivering work that's both brand-aligned and performance-driven
• Strong storytelling and editing skills with a focus on clarity, brevity, and impact
• Proven success working in a collaborative, cross-functional environment
• Familiarity with SEO principles, UX writing best practices, and content marketing strategies
• A keen understanding of the B2B buyer journey-from awareness to decision-making
• A portfolio that showcases a range of content types, tones, and formats with measurable results

Impellam Group and its brands are equal-opportunity employers committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, pregnancy or maternity, national origin, age, disability, veteran status, or any other factor determined to be unlawful under applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application, interview process, pre-employment activity, and the performance of crucial job functions.

If you require additional disability considerations, modifications, or adjustments please let us know by contacting HR-InfoImpellamNA@impellam.com or fill out this form to request accommodations.