Marketing Manager I_USA

Candidates who make it to the final round will be asked for a writing sample or an example of a previous project they worked on.

The Product Marketing Manager will be the intersection of product development, marketing and sales. This role will build and create demand for the clients retail media products through effective messaging and marketing programs. You'll collaborate closely with internal and external stakeholders to develop product marketing materials and messaging for our client success team to use to gain investment in the media products and grow advertising sales.

This role requires a highly resourceful, self-driven individual who can partner, execute, and lead through influence.

Key Responsibilities include, but are not limited to:

* Understand the competitive landscape-be an expert on our competition and how they are positioned.

* Collaborate with product management, media and sales teams to develop product positioning and messaging that resonates with our target buyers.

* Develop a marketing plan for the products you support in conjunction with our marketing team, including event, PR and thought leadership support.

* Gather client feedback to assess the effectiveness of your product marketing programs on an ongoing basis and adjust plan, messaging and materials as needed.

* Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.

* Act as the primary thought leader for the products you support externally, including speaking engagements and written works.

* Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Qualifications:

* Bachelors degree required

* Minimum 3 years of professional experience in digital marketing, advertising, retail media or ecommerce product management. Must understand how digitals ads work and how ad campaigns are purchased and measured.

* Excellent communication skills, with the ability to collaborate well with diverse stakeholders.

* Good copywriting and material design skills (ppt).

* Excellent time management skills and the ability to organize and advance multiple concurrent projects in a fast-moving, fluid business environment.

* Domain expertise in ecommerce and digital marketplaces preferred.

* Proficiency with MS Office applications (Word, Excel, PowerPoint, etc.)

Impellam Group and its brands are equal-opportunity employers committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, pregnancy or maternity, national origin, age, disability, veteran status, or any other factor determined to be unlawful under applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application, interview process, pre-employment activity, and the performance of crucial job functions.

If you require additional disability considerations, modifications, or adjustments please let us know by contacting HR-InfoImpellamNA@impellam.com or fill out this form to request accommodations.