Director - Digital Marketing Platform

Marketing Technology and Operations team. Will lead implementation of the Digital Marketing Platform (DMP), help ingest data into the DMP, architect migration of digital and paid campaigns to the DMP with a keen eye for optimization and help with data analysis in the DMP. Additionally, will assist with setting up web/app integration with DMP and set-up retargeting campaigns. Additionally, you will be responsible for improving match rates and troubleshooting segment-related issues.Key Responsibilities:● Integrate DMP platforms into site properties and mobile environment ● Setup customer data feeds into DMP ● Work on improving match rates ● Migrate Digital and PAID campaigns to DMP ● Setup retargeting campaigns ● Create audience segments in a DMP and map segments to ad servers ● Troubleshoot segment-related issue ● Lead the OTT/CTV integration with enablement of audience targeting capability on ad platforms ● Manage day-to-day ad operations tasks ● Support sales and ad operations team with ad-related questions and concerns ● Work with data teams to build ID graph and improve on data insights

Minimum Requirements: ● Bachelor's degree in marketing, Business Administration, or another relevant field ● Hand on Experience integrating and working with DMP platforms ● Proven experience as a Digital Marketing Manager (DMP) or similar middle/senior role (at least 5 years of experience) ● Experience with Neustar IDMP, Adobe Audience Manager, Adobe Analytics, Google Analytics, HTML, CSS, JavaScript, jQuery, Facebook Audience Manager, Google AdWords, MySQL, PHP, Adobe Creative Suite, Microsoft Office (Word, Excel, and PowerPoint) ● Excellent verbal and written communication skills ● Highly organized with strong attention to detail ● Hardworking, reliable, and conscientious ● Proven track record of successfully delivering results