Digital Analyst

Digital Analyst
  • £40,000 - £60,000 per Annum
    ANNUM
  • Permanent
  • Watford, Hertfordshire, England, UK Watford Hertfordshire GBR WD17 1ET
Job Ref: 50219561
Sector: Data & Analytics
Date Added: 09 January 2023
About us:

My client is part of a large Entertainment Group - a multi-national operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus, and Italy.

Over the next two years they are embarking on a largescale transformation journey. Once -in-a-lifetime opportunities exist for people from within and outside the betting and gaming industry.

Role Purpose:

Work with the Digital Performance manager to own digital media reporting and analysis initiatives to help solve complex questions around digital media investment.

Work with others in the wider Commercial team to define the customer (and non-customer) personas, you will capture and refine requirements for marketing analysis and customer insight projects briefed in by the marketing team.

Ensure we have adequate processes in place to monitor the accuracy of customer data in our data warehouse and bi platform.

Role Responsibilities:

  • Aid marketing on understanding and managing costs associated with campaign planning.
  • Build and manage media data visualizations, dashboards and best practices
  • Present analytical outputs to key stakeholders, taking complex information and communicating it as clear and actionable insights.
  • Work with the Digital Performance manager to identify and set up tracking for all digital media metrics and KPIs.
  • Access third-party and outgoing licensee data to set benchmark KPIs and ROIs with the rest of the team.
  • Ensure marketing systems, data pipelines, and data schema are properly scoped to allow accurate, actionable analysis.
  • Own the team's UTM ('urchin tracking module') strategy and management.
  • Analyse outgoing licensee data on audiences and marketing campaigns to define our own addressable audiences and to add detail to our persona definitions.
  • Define, build and improve analyses, Power BI dashboards for key stakeholders and models that support ongoing decision-making with a particular focus on marketing attribution and customer segmentation.
  • Extract data from data warehouse and employ analysis and modelling techniques in order to deliver on these requirements

Deliverables

  • Reporting of key performance metrics and tools for analysis in place ahead of launch
  • Outgoing licensee data analysed with relevant findings & recommendations incorporated digital marketing performance strategy.
  • UTM codes and plans in place ahead of launch
  • Support the team in delivering key pieces of analysis that help drive incremental revenue, improve the customer experience or improve internal operations.
  • Modelling: use trend and insights identified to help us plan for the future and allocate resources
Key Skills and Experience:
  • 7+ years of experience using digital analytics and visualisation within a fast -paced consumer-oriented environment, either client-side or within an agency
  • Experience of Microsoft BI is desirable, but not essential (experience of other platforms)
  • Strong proficiency in querying, manipulating, and analysing large data sets using SQL.
  • Knowledge of web analytics tools such as GA, Piano, Adobe etc
  • Working knowledge of SEO, SEM, Programmatic, PPC, Paid Social and Display advertising channels
  • Ability to manage projects and key stakeholder relationships
  • Knowledge of attribution modelling and MMM/econometrics.
  • Working knowledge of working in AWS is a bonus
  • Understanding of some marketing tactics and tools such as defining the target audience, mapping customer journey, optimising content, defining and monitoring key metrics, web-based A/B testing, attribution modelling, etc.
  • Excellent written and spoken English

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, gender reassignment, marriage and civil partnerships, pregnancy or maternity or age

Lorien https://www.lorienglobal.com https://www.lorienglobal.com/-/media/lorien/logos/lorien-impellam-logo-189x54.png
08/02/2023 16:51:02
GBP 40000 60000 Annum
Contact Consultant:
Ross Downham

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