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Senior Marketing Effectiveness and Brand Analyst

Job Type
City of London, London
£70000 - £80000 per annum
Job Ref
Date Added
April 3rd, 2024

Senior Marketing Effectiveness and Brand Analyst

We are currently looking for a Senior Marketing Effectiveness and Brand Analyst to join a well known and established consumer platform business with offices in central London.

As an organisation they are very advanced in terms of their technology offering but still have the look and feel of a fast paced start up. Their platform is used by millions of consumers up and down the country and has become a household name.

What's the role?

As a Senior Marketing Effectiveness and Brand Analyst, your input will be crucial in supporting brand investment decisions across above-the-line and mid-funnel channels via robust measurement

(econometrics, geo-tests, multi-touch attribution and brand tracking). Working closely with the econometrics, agency you will develop a comprehensive view of brand health and ROI, using these insights to produce clear recommendations.

The agency currently deliver models on a quarterly basis and in the interim you will be required to create models and automated data reports to improve the business understanding/impact of marketing on sales and retention.

What you'll be working on:

  • Conduct advanced econometric and statistical analysis to understand the impact of marketing activities on brand performance, in partnership with the econometrics agency.
  • Collaborate with marketing and agency teams to integrate analytical insights into brand strategies and campaign development.
  • Analyse market trends, consumer behaviours, and competitive dynamics to identify opportunities and challenges for brand growth.
  • Develop and maintain brand performance dashboards and reports, manipulating data in its raw format and providing regular insights to guide marketing decisions.
  • Utilise a variety of data sources to create a comprehensive view of the brand's position in the market.
  • Develop and refine models for marketing mix optimisation, customer segmentation, and brand equity measurement.
  • Create interactive dashboards and reports, and present complex analytical findings in a clear and actionable manner to stakeholders at various levels.
  • Communicate and present clearly to colleagues across marketing, commercial, finance and product.

What we're looking for:

  • Proficiency in Econometrics, Statistics, Marketing Analytics, or a closely related field at an advanced level is desired for this position.
  • Extensive experience in marketing / brand analytics, particularly in econometrics / marketing effectiveness
  • Experience working with marketing measurement tools (multi-touch attribution, media mix modelling, incrementality and matched-market testing, A/B testing, website analytics platforms).
  • Excellent SQL and data manipulation / wrangling skills; particularly in reference to Google BigQuery.
  • Experience in data visualisation tools would be desirable
  • Python (or R) coding experience to run MMM and advanced analytic models.

If you have the desired skills and experience and would be interested in finding out more please respond to this advert by clicking the link below and attaching a copy of your most up to date CV. If successful we will be in touch to discuss the role in more detail.

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.

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