In honour of International Women’s Day on Friday, we’re profiling some of our most talented women each day this week. Louise Dowding joined us last year as Head of Marketing and gives us her thoughts on Lorien, flexible working and the role of Marketing in recruitment.
1) Tell us a bit about your background and what you do?
I have worked in recruitment marketing for most of the last 14 years, so it’s definitely a passion! I joined Lorien as Head of Marketing towards the end of 2018. Simply put, my role (and that of my team) is to make our recruiters more successful. We raise brand awareness, engage our audience, and capture and nurture leads – the latter then get passed back to the salespeople in order to close.
2) What do you enjoy most about working at Lorien?
I really appreciate how welcoming everyone is. I’m six months in now, but from the beginning I could see what a close-knit team we have here. A lot of people have been here for a long time, and immediately I could see why. Everybody made me feel right at home from day one.
Being a working mum, the flexibility is also really important to me. The Lorien approach is to support people with all their priorities – that allows us to do our jobs as best as possible, and be comfortable with our work/life balance. I can say from personal experience that it really reaps rewards.
3) How important is a strong marketing team to a recruitment business?
Massive – marketing directly influences the bottom line, and enables our recruiters to perform better and smarter. I’m fortunate that our Senior Leadership Team (SLT) believes in this. They know that marketing helps create more business and a better customer experience. The other thing to realise is that marketing and sales work together – it’s what I call #Smarketing! Many of the most successful recruiters have been able to do this – it’s a two-way street and the sharing of insight both ways can really add value.
4) What are your top career tips?
Firstly, it’s important to remember that success is a journey, not a destination. Every experience is a valuable opportunity. And every job will provide you with some sort of learning. I’d also say to look for an environment that offers as much of what you need in terms of career development, work/life balance, and opportunities to grow. There’s nothing wrong with being picky and looking for a job that ticks as many of your boxes as possible!