Digital Marketing Lead - Paid Search and Programmatic - Inside IR35 3 months+
A huge retail brand is looking for a Digital Marketing Lead focussed on the Paid Search and Programmatic side. The role is based Inside IR35 for three months with views to extend.
As the Digital Marketing Lead (Paid Search & Programmatic), you are accountable for strategy development and overall delivery of Paid Search and Programmatic channels. You will lead your teams to design and deliver best-in-class programmes in collaboration with internal and external teams.
Primary Outcomes & Accountabilities:
Align agencies and in-house capabilities to deliver Paid Search & Programmatic marketing across category and product services
Lead the team to deliver an ambitious performance plan and capability roadmap
Lead the team to execute against roadmap, working in broader matrix teams with stakeholders across the company
Instill a culture of high performance and customer centric thinking across the immediate team and cross functionally.
Drive for continual improvement in team performance and encourage development of self and others, cultivating a collaborative and motivated team environment.
Senior level stakeholder management
Experienced digital media expert who can confidently network and build relationships with key industry partners
Comfortable in exploring opportunities to develop these into new projects
Experience of understanding customers, tone of voice and ability to drive performance whilst protecting brand values
Experienced at negotiating and confident making decisions
Challenger mindset who consistently is looking to find incremental gains and uses innovation to drive the agenda
Experience of reviewing numbers and turning insights into actionable plan
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, gender reassignment, marriage and civil partnerships, pregnancy or maternity or age
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