Customer/Consumer Insight Analyst

Job Ref: 50200900
Sector: Business Change, Strategy & Analysis
Job Type: Permanent
Date Added: 14 June 2019
  • City of London, London, England, UK City of London London GBR EC4R 3TE
  • £35,000 - £40,000 per Annum
    ANNUM
  • Amy Chinery
  • 44 203 909 5189
Lorien https://www.lorienglobal.com https://www.lorienglobal.com/-/media/lorien/logos/lorienlogoweb189x84.png

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Customer/Consumer Insight AnalystLondon

The Role We're looking for a great Consumer Insights Analyst to ensure the voice of the consumer is represented and influencing all of our marketing actions.

Our Strategy and Insights team is looking for a Consumer Insights Analyst with a focus on quantitative methods. This position will be focused on representing the voice of the consumer through quantitative tools, including consumer research (e.g. brand tracking, ad-hoc research) as well as analytics based on internal sources of data (e.g. NPS, post-purchase surveys).

The Consumer Insights Analyst will be have a global role, working across all markets we are active in. They will be responsible for delivering high quality insights (through a mix of managing external agencies as well as doing some work first-hand) and for supporting the impactful delivery of the work to internal stakeholders.

This role is ideal for a creative, intellectually curious Analyst that enjoys both delivering work that truly impacts business decisions as well as thinking of new solutions that deliver superior insights. This role also represents a great opportunity for agency-side Analysts wanting to move client-side.

The Consumer Insights Analyst will report into and work in a close partnership with a quant-focused Insights Manager.

Responsibilities

Support the Insights Manager in the delivery of a large scale brand tracking program covering 14 countries

Manage the day to day relationship with external research agencies, ensuring the delivery of high quality work

Manage the delivery of all satisfaction insights across consumer, rider & restaurant - including post-purchase surveys and a variety of quantitative tools (data dashboards, text analytics)

Take the lead in scoping, briefing, commissioning and debriefing ad-hoc pieces of consumer research, under the supervision of the Insights Manager

Provide consultancy to local marketing teams to run simple pieces of consumer research through self-service tools

Build and develop in-depth knowledge of the delivery category across different markets, helping the Insights team to develop fact-based hypothesis and further their understanding of consumer and market dynamics

Collaborate with the wider Insights team to identify and proactively suggest innovative ways to make the most of the data we have access to

Requirements

Strong background in consumer research or insights

Ideally experience across both agency and client-side roles, but will consider applicants from either background

Demonstrable expertise with quantitative methods (including advanced analytics and statistical models)

Pragmatic, flexible and able to work in a fast-moving environment

Able to think strategically, identifying the "so what" in the data and communicating it impactfully

Demonstrable ability to identify and clarify underlying business questions and to creatively design and deliver appropriate consumer research solutions

Hands-on experience in all phases of ad-hoc research (questionnaire writing, sample definition, analysis) is a must-have

SQL experience ideal but not necessary]

Please apply online or call 0203 909 5189 for more information and full job spec.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, gender reassignment, marriage and civil partnerships, pregnancy or maternity or age

Lorien
14/07/2019 08:16:04
GBP 35000 35000